Jaden ParisiAurora, OntarioFounder, Versorix
I build ads and the systems behind them for service businesses, so a click turns into a booked job. That's Versorix, the company I started in 2025.
Before that I spent three years in consulting, writing the proposals that won data projects and then building the dashboards. And I've run a photo and video studio since 2015, which is where I learned the creative is most of the ad.
Four things, one thread. Every one of them is about getting the right people to pay attention and then making it easy for them to say yes.
Paid acquisition for home services and other service businesses in Canada and the US. I plan and run the Meta and Google campaigns, shoot the creative, and build the follow-up that turns a lead into a booked call. Client portals and AI systems when a business needs them.
versorix.com ↗Photo, video and design. Weddings, motorsport, concerts, brand shoots, drone work. I started it as a teenager and it paid for itself from early on. Every ad I make for a client still runs through this side of my brain first.
jpproductions.ca ↗I run marketing for a Toronto nonprofit: the website, the Google Ad Grant, the social and email behind it, and the corporate team-building partnerships that fund the work.
engageandchange.org ↗I write up the systems I use so other builders can run them. My website method has put live sites in the hands of more than ten people in a paid ads community, most of them building for the first time.
Every number on this page has a source I can show you. If it doesn't have one, it isn't here.
in consulting engagements won with the sales decks and proposals I built.
Optimus SBR, business development, 2022 to 2023win rate on the pursuits those proposals went out on.
Optimus SBR, same periodper lead, across 674 leads, from one broad Meta campaign on my own account.
Versorix Ads Manager, January campaignpeople and 25+ organizations photographed and filmed.
JP Productions client list, since 2015live websites shipped by other builders using the website method I wrote.
Their own posts in the community, Jun to Aug 2026running my own studio. Longer than I've done anything else.
JP Productions, Sep 2015 to nowConsulting taught me how big companies buy. The camera taught me how people pay attention. Versorix is where the two meet.
Took it from a sole proprietorship to an incorporated agency. I run the sales myself, from the first cold message to the signed agreement, and I build the delivery side: ads, creative, tracking, funnels, follow-up and client portals.
Marketing and corporate partnerships for a nonprofit. Rebuilt the website, run the Google Ad Grant, and bring in team-building events with large employers.
Designed analytics frameworks and business intelligence for client organizations. Built data models and Tableau and Power BI dashboards that replaced manual reporting, and wrote the sales material for new data services, including a data maturity assessment.
Built the sales presentations and proposals behind a 58% win rate and more than $3M in project engagements. Automated the firm's pipeline reporting in Power BI so leadership could see it live.
Product and marketing research, and customer analysis presented to senior leadership.
Coached wakeboarding all summer and ran the cameras. Most of my early reps on video came off a dock.
Photo, video and design studio. 25+ organizations and 150+ people on the client list.
Management Economics and Finance. Ran marketing for the Guelph Entrepreneurship Society (I built the website), designed for DECA, and managed digital media for the Lang Student Association.
All of these are mine. It's why the first thing I look at in any ad account is the creative.
Pulled from real texts and messages, lightly cleaned up for typos. Nobody was asked to write these.
I'm at a loss for words. I'm grateful I can bounce this off of you from a friend's perspective and an owner to owner perspective. Let's crank these ads and close these jobs.
Luca Campoli / Campoli Custom Builds
Bro it's actually so good. I really like how it's looking.
Gerrit Z. / Licata General Construction
Great work. Looks awesome on phone and laptop.
Keegan Toland / VP, Accu-Track
You are the expert.
Mauricio V. / client
From builders who use my methods
I installed your SOP and I just had Claude create me an entire website in like 5 minutes.
Joshua / community member
I just made my first website with the SOP you made. Literally thank you so much, that was so easy.
Jules Battiato / community member
You want more booked jobs and you're done paying for reports. That's what Versorix does. Answer a few questions and I'll tell you straight whether I can help.
Start at Versorix →A collab, a podcast, a question about something I built, or you just want to talk shop. Email is fastest. I read all of it.
jaden.parisi@versorix.com